You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: Facebook Developer Day: Driving Installs and Re-Engagement with Open Graph (Presented by Facebook)
Speaker(s): Gareth Morris
Company Name(s): Facebook
Track / Format: Game Design

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview:

Open Graph has driven installs for fast-growing mobile games like SongPop and has been a source of significant re-engagement traffic for popular games like Marvel's Avenger's Alliance. In this talk, Gareth Morris, Facebook Partner Engineer for games, shows you techniques and best practices for using Open Graph to acquire new users and keep existing users coming back to your game. Learn how to differentiate your game by creating meaningful custom stories for news feed and Timeline.

GDC Europe 2012

Gareth Morris

Facebook

free content

Game Design

Design


Discover More from Informa Tech
Working With Us
Follow GDC on Social
  • Copyright © Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and head office is 5 Howick Place, London, SW1P 1WG.