This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||It's Not Your Game, It's Me: How a Woman's Taste in Games May Change As She Ages|
|Company Name(s):||Real Life Plus|
|Track / Format:||Design|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Traditional games targeted at men have proven to appeal to a wide variety of ages and are often grouped by genre. However, casual games have proven that what may appeal to a woman in her 20's may change drastically as she enters her 40's. Using the latest research on female hormone and neuroscience studies, this session will examine popular mechanics in the casual game market and examine how and why these appeal to three distinct female age groups, including adolescent, middle aged and menopausal.|