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|Session Name:||Game Loudness, Industry Standards|
|Speaker(s):||Adam Boyd, Gordon Durity, Garry Taylor, Mark Yeend|
|Company Name(s):||Activision Central Audio, EA Sports, Sony Europe, Microsoft|
|Track / Format:||Audio|
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|Overview:||How loud is your game? How loud should it be? It matters. If games continually compete to be louder than each other, then users will simply turn down their volume to make everything quiet, spend less time on the console due to ear fatigue, or both. Mark Yeend from Microsoft and Garry Taylor from Sony are the leaders of central audio teams for their respective platforms. They will share examples of well-mixed games, explain techniques to meet a standard, and explain the challenges of enforcement. Together for the first time, they will ultimately advocate for the big-picture, long-term benefits of standardizing loudness in console games.|