| Session Name: | Kingdom Age by the Numbers: A Postmortem |
| Speaker(s): | Aaron Bannin |
| Company Name(s): | GREE International |
| Track / Format: | Production |
| Overview: | Kingdom Age launched in the midst of increasing marketing costs and GREE's acquisition of Funzio. Despite these challenges, the game became the third multi-million dollar title from Funzio, the same studio that brought you Crime City and Modern War. During this presentation, we will review how GREE uses player data to deliver hit games that players love, while still maintaining long-term revenue to sustain the life of the game. We will bring you behind the scenes into our production debates over numbers, analytics, and how deceiving these numbers can be. |
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