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|Session Name:||There's More to Life Than Press Releases and Promo Codes|
|Track / Format:||Smartphone & Tablet Games Summit|
|Overview:||Stuck in a rut of unanswered e-mails, unclaimed promo codes, and game releases that go nowhere? TouchArcade's editor in chief, Eli Hodapp, provides a fresh take on iOS game marketing which revolves around a grassroots approach: fist engage and build a strong community of loyal fans, then let media coverage and success come naturally.|