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Session Name:

There's More to Life Than Press Releases and Promo Codes

Overview:

Stuck in a rut of unanswered e-mails, unclaimed promo codes, and game releases that go nowhere? TouchArcade's editor in chief, Eli Hodapp, provides a fresh take on iOS game marketing which revolves around a grassroots approach: fist engage and build a strong community of loyal fans, then let media coverage and success come naturally.

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  • GDC 2013
  • Eli Hodapp
  • TouchArcade
  • free content
  • Smartphone & Tablet Games Summit
  • Smartphone / Tablet Games