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|Session Name:||Making Your Virtual Goods Collectible|
|Track / Format:||Free to Play Design & Business Summit|
|Overview:||Digital goods and virtual currencies are now the de facto business model for most of the world's most successful games. FlowPlay has taken this a step further by creating the concept of digital collectibles - virtual items that are one part cosmetic, one part gameplay advantage, and one part financial investment for the player. Derrick Morton, FlowPlay's CEO, will take you through their business to demonstrate what drives the sales of these items, and how they created a multimillion dollar business around them.|