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|Session Name:||Plague Inc.: How Its Business Decisions Infected the World|
|Company Name(s):||Ndemic Creations|
|Track / Format:||Smartphone & Tablet Games Summit|
|Overview:||Plague Inc. was one of the top mobile games of 2012, and one-man developer James Vaughan will investigate how key business decisions ensured commercial success. Hard data and metrics from Plague Inc. will be used to reveal and assess the impact of these decisions on downloads, virality, and profitability, in order to help other developers make informed decisions about their own opportunities. He will also touch briefly on the topic of cloning vs. inspiration.|