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|Session Name:||The Four Mobile Traps: How To Avoid the Most Common Mistakes Plaguing Mobile Apps and Websites|
|Track / Format:||Brand Marketing Apps|
|Overview:||Today, app developers, marketers, and designers have the daunting challenge of effectively reaching their audiences on all three screens: desktop, mobile, and tablet, but the transition to mobile is an even bigger challenge than most companies realize. It changes the rules of good development, makes users reconsider their default choices in apps and websites, and increases the importance of user engagement.nnAfter conducting thousands of mobile user tests, we have uncovered four common traps that companies fall victim to when transitioning their websites and apps to mobile. In this presentation, Mobile Strategist Michael Mace will reveal these traps as well as provide attendees with useful tips and case studies on how to avoid them.|