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Session Name: The Solution to App Abandonment: Power Users
Speaker(s): Scott Weller
Company Name(s): SessionM
Track / Format: Lifestyle Apps
Overview: Over 70% of users download an app, then never open it again; for developers, this is a major roadblock to success. The solution to this problem lies with an app's most active users -- Power Users. In this presentation, Scott Weller, co-founder and CTO of SessionM, will discuss how developers can leverage app data to identify Power Users and improve app engagement and long-term success.

ADC 2013

Scott Weller

SessionM

free content

Lifestyle Apps

Other

Brand Marketing Apps

Business & Marketing


UBM Tech