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|Session Name:||Revolutionary Bedfellows: IF Teachers and Game Mechanics Unite to Innovate|
|Company Name(s):||If You Can Company|
|Track / Format:||Education Apps|
|Overview:||In this session Trip Hawkins, founder of gaming giant Electronic Arts, will reveal his latest venture; an educational service for preteen children, that offers regular, new monthly content in the form of interactive stories and curriculum delivered through blended gameplay and role-playing. He will describe how they developed the program with a recipe that is similar to how EA Sports was co-developed, with subject matter experts like John Madden, blueprints like the NFL Rules, player statistics, and then blended into state-of-the-art platforms, game technologies and UI. Trip will discuss this new model and his recipe for successful product development, design, content and UI.|