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|Session Name:||The Solution to App Abandonment: Power Users|
|Track / Format:||Lifestyle Apps|
|Overview:||Over 70% of users download an app, then never open it again; for developers, this is a major roadblock to success. The solution to this problem lies with an app's most active users -- Power Users. In this presentation, Scott Weller, co-founder and CTO of SessionM, will discuss how developers can leverage app data to identify Power Users and improve app engagement and long-term success.|