You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: Pandora: Making the Successful Transition from Web to App
Speaker(s): Tom Conrad
Company Name(s): Pandora
Track / Format: Entertainment Apps

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview: Pandora started on the Web in 2005 and has successfully made the transition to mobile, starting in 2008 as a first mover app on the iPhone. Today, more than 80 percent of time spent with mobile media happens via apps and Pandora is one of the most downloaded and used. Approximately 50% of smartphone users in the U.S. have listened to Pandora in the past month and more than 80% of Pandora listening today takes place on mobile and other connected devices. But how do you design a best in class experience when the primary use case is for the ears? This session will explore how Pandora has designed, scaled and monetized for mobile, achieving cross-platform success by being laser focused on the simplicity of the core product.

ADC 2013

Tom Conrad

Pandora

free content

Entertainment Apps

Other

Lifestyle Apps

Other