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|Session Name:||How Does Your App Look, Sound, and Feel? (Presented by App Developers Alliance)|
|Speaker(s):||Michael Griffith, Geoff Hollingworth, Michael Ludden, Dennis Luo, Spencer Hooks|
|Company Name(s):||Bottle Rocket, Ericsson, Samsung, Intel Corp., Dolby Laboratories|
|Track / Format:||Lifestyle Apps|
|Overview:||In the highly crowded landscape of mobile apps, user experience is a key differentiator between competitors. In this session, industry leaders in design, function, touch, and sound will discuss the importance of a completely submersible experience with a user and how a rich user experience drives high engagement.|