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|Session Name:||Data: The (Not-So-Secret) Weapon for Mobile Success|
|Track / Format:||Lifestyle Apps|
|Overview:||If you want your app on the homepage of someone's device, you can't rely on your gut. The landscape is too competitive, and there are too many flash-in-the-pan mobile experiences vying for their attention. So, what's your secret weapon? Data. In this session, CEO and founder of Mixpanel, Suhail Doshi, will demonstrate why data is your richest resource, but only useful if you can actually do something with it! He will demonstrate how some of the leading mobile-centric companies like Path, FitBit and Airbnb have used data to maintain their leadership & grow their piece of the pie.|