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The Number One Educational Resource for the Game Industry

Session Name: Metrics Aren't the Message: It's About Happy Players
Speaker(s): Laralyn McWilliams
Company Name(s): The Workshop Entertainment
Track / Format: Free to Play & New Game Business Models

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Overview: Do you want happy players or paying players? Do you want short-term revenue gain or long-term retention? Are these things mutually exclusive? "Metrics Aren't the Message: It's About Happy Players" takes attendees through a series of events that changed the way one developer looks at metrics, monetization and retention. Based on examples from years of experience with free-to-play design, development and live game management, we'll take a look at ways to include player engagement. Let's move beyond the numbers to better understand how emotions drive player decisions, and the effect these emotions have on long- and short-term business goals.

GDC Next 2013

Laralyn McWilliams

The Workshop Entertainment

free content

Free to Play & New Game Business Models

Business & Marketing