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Session Name:

The Evolution of Sonic: Dashing into a Freemium World


SEGA provides an inside look at how Sonic has grown and developed on mobile, from the initial, one-time download launch of Sonic & SEGA All-Star Racing, to reevaluating business models with titles like Sonic Dash and Sonic Jump. SEGA explores the transition between monetization models, as well as changes made to gameplay, presenting the learnings that have been applied to make a legacy brand successful in a freemium world.

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  • GDC Next 2013
  • Ethan Einhorn
  • SEGA
  • free content
  • Smartphone & Tablet Games
  • Smartphone / Tablet Games