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|Session Name:||How to Avoid Pay-to-Win with F2P|
|Company Name(s):||Cryptic Studios|
|Track / Format:||Free to Play & New Game Business Models|
|Overview:||With an F2P business, developers must carefully weigh business needs against game balance. Typically, players immediately question whether a game is actually pay-to-win and not truly free-to-play. This session tracks how Cryptic Studios has tackled this very difficult question in each of their current MMOs, and provides a method to address both concerns.|