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|Session Name:||Monetization in Emerging Markets: Stop Ignoring 50% of Your Audience|
|Track / Format:||Entertainment Apps|
|Overview:||Globally, there are four times more mobile phone users than credit card owners. While most people in North America and Western Europe have credit cards, the difference in card and phone ownership in emerging markets can be ten-fold. Developers who only focus on mature markets are missing out on a huge additional source of revenue. In this session, Rain Rannu, Founder of Fortumo will explain the ins and outs of creating a profitable app business, not only for millions of people in the emerged markets, but also the billions of people in less penetrated economies such as Latin America, Eastern Europe and Asia.|