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|Session Name:||Multi-screen, Multi-platform App Design: Train Wreck or Voltron?|
|Track / Format:||Entertainment Apps|
|Overview:||Some combinations are awesome. Some are nightmarish. Consider the challenge of building a second-screen user experience designed to be used when watching TV while using a mobile device. Live, interactive content must be available to users on demand and in context, so add active HTML components to the native app. Now deliver it as a multi-platform app in order to reach the widest possible user base across iOS and Android phones and tablets. Top it off with the ability to serve targeted advertising as a revenue model. This session by Viggle's Vice President of Product, Kyle Brink, will explore lessons learned from building, launching, and operating just such a hybrid app.|