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|Session Name:||Forecast of the Future of Games in China & Southeast Asia|
|Company Name(s):||Niko Partners|
|Track / Format:||Future of Gaming|
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|Overview:||The Chinese games market has been heavily weighted in free-to-play MMOGs for roughly six years. Web games have taken market share from client-based games, much to the dismay of publicly traded online game operators, and there could be nearly 500 million smartphones in use in China by the end of 2013 - with most of the users eager to play mobile games on them. The trends that have led China to exceed $10 billion in games revenue are important for the entire world to understand and implement. Niko Partners will discuss the findings of their research and analysis on the complex Chinese market, and how these trends are already extending into the region of Southeast Asia.|