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The Number One Educational Resource for the Game Industry

Session Name: Beta Testing: Succeed or Die
Speaker(s): Jori Pearsall
Company Name(s): GREE International
Track / Format: Free to Play & New Game Business Models

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Overview: This session is intended for developers who are interested in learning about beta testing and the important role it plays in free-to-play game development. Details of the talk will include selecting the optimal territories for testing, setting measurable KPIs, analyzing data and using it to improve the game, and the overall benefits and challenges of beta testing. Attendees will also be walked through a case study containing real-life successes and failures, in addition to other areas of interest, such as beta testing a live-ops strategy and how to approach cheaters during a beta launch.

GDC Next 2013

Jori Pearsall

GREE International

free content

Free to Play & New Game Business Models

Business & Marketing