GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Design and Monetization Strategies in Highly Successful F2P Games|
|Track / Format:||Free to Play Design & Business Summit|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||With the dominance of the saga-style gameplay and the stabilization of some core free-to-play models, strategies in the design of F2P games have solidified and we can now see some consistencies in the way in-app purchases have been integrated successfully across different genres of games. In this talk, we will look at a set of the most successful F2P games, from Candy Crush to Clash of Clans to League of Legends, to analyze what design principles they share in the way the game leverages the free-to-play model to keep gamers happy and make profitable products. A deep review of the shared features of these games, coupled with reviews of postmortems and interviews, demonstrates what our industry has learned about how players use F2P games and what kinds of play patterns and monetization components have become the norm of the current market leaders.|