| Session Name: | Most Effective User Acquisition Techniques |
| Speaker(s): | Sho Masuda |
| Company Name(s): | GREE International |
| Track / Format: | Free to Play Design & Business Summit |
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| Overview: | This session will explore the world of mobile user acquisition and how to intelligently apply strategies to different tiers of developers. Using GREE as a case study, it will analyze specific UA successes and failures, while providing a comparison of regional methodologies, as well as the differences between mobile and traditional marketing acquisition. The speaker will do a deep dive on the current state of the UA market and an overview of where it is headed, with what new approaches/channels may come up in the near future. Lastly, it will discuss specific processes and benchmark numbers (CPI/CVR) to look out for when making marketing, spend and timing decisions. |
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