Session Name: | Acquisition for F2P Games on the Web |
Speaker(s): | Kimberly Pointer |
Company Name(s): | Kabam |
Track / Format: | Free to Play Design & Business Summit |
Overview: | This session will discuss the current state of online acquisition for free-to-play games. It will outline the challenges of acquiring for the free-to-play model, the use of testing and data to efficiently optimize the paid funnel, and the necessity of a testing culture to scale a free-to-play platform. Lastly, it will discuss where the free-to-play online game industry is headed from an acquisition perspective. |