You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name:

Acquisition for F2P Games on the Web

Overview:

This session will discuss the current state of online acquisition for free-to-play games. It will outline the challenges of acquiring for the free-to-play model, the use of testing and data to efficiently optimize the paid funnel, and the necessity of a testing culture to scale a free-to-play platform. Lastly, it will discuss where the free-to-play online game industry is headed from an acquisition perspective.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2014
  • Kimberly Pointer
  • Kabam
  • free content
  • Free to Play Design & Business Summit
  • Other