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|Session Name:||Everybody Lies: Survivorship Bias|
|Company Name(s):||Innova Systems|
|Track / Format:||Design|
|Overview:||It's broadly considered that listening to your customer is a very important thing - but it's not. Okay, we do partially agree with this statement, but in fact, a far more useful strategy when launching a new product is to ignore them. The main idea here is that users that who spent their time giving you feedback generally like your product. On the other hand, customers dissatisfied with your product probably won't bother you with feedback, and are thus are hard to reach. In this case, your user sample as well as your decisions are biased. This is called survivorship bias. Survivorship bias can emerge in many ways, leading to harmful decisions. However, being aware of it and analyzing appropriate data can significantly advance the quality of your decisions and lead your product to success. This session will cover common mistakes in feedback, data analysis, key metrics and tools to advance the decision process.|