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|Session Name:||NFL Players Inc. Licensing and Mobile Gaming - The Challenge (Presented by NFL Players)|
|Speaker(s):||Ricky Medina, Shane Vereen|
|Company Name(s):||NFL Players Inc., NFL Players Inc.|
|Track / Format:||Business, Marketing & Management|
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The NFL Players Inc. Licensing and Mobile Gaming " The Challenge session is a unique opportunity to hear directly from representatives of NFL Players Inc. (NFLPI), the licensing and marketing arm of the NFL Players Association and one-stop shop for doing business with NFL players. Record-setting New England Patriots running back and NFLPI Brand Ambassador Shane Vereen along with Senior Manager of Business Development Ricky Medina will discuss the companys group licensing rights on behalf of 2,000+ NFL players and creative ways in which developers can leverage these rights " and the marketability power of players " to deliver revenue-generating games to the mobile marketplace. Vereen also will share exclusive insights into the brand personalities of modern-day NFL players. To wrap up the session, NFLPI will announce an unprecedented challenge to game developers in 2014: the company with the best and most creative NFL player mobile gaming concept will be granted a coveted license with NFL Players Inc.