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|Session Name:||The Vicious Battleground: The Challenge of Game Discovery & User Acquisition Optimization in a Competitive Marketplace (Presented by Fiksu)|
|Track / Format:||Business, Marketing & Management|
|Overview:||Mobile Game User Acquisition is becoming a virtual war zone with the App Store, Google Play and other marketplaces proving to be a vicious battle ground where the strongest survive and reap billions of dollars in revenue and the weak stumble through a dreary download wasteland. User Acquisition is proving to be ultra-competitive with costs creeping higher and higher to acquire users that monetize and provide a solid LTV. Arming yourself with the right marketing technologies & platforms, analytics, social outlets and traffic sources is key to optimization and winning the UA battle. Future years will be marked by radical growth and shifts in the game space. Current intelligence is key to knowing the difference between a sound marketing investment and a money pit. Glenn Kiladis is Vice President, Industry Solutions & Emerging Channels and also leads the Global Mobile Games practice at Fiksu. Glenn will present up-to-the-minute insights and strategies to win the UA War.|