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Session Name: Microtalks: Retention Tips for Free-to-Play Genres
Speaker(s): Kenny Dinkin, Raph Koster, Steve Meretzky, Tamir Nadav, Mike Sellers, Teut Weidemann, John Welch
Company Name(s): Making Fun, Inc., Independent, GSN Games, Disney Interactive, Rumble Entertainment, Ubisoft Blue Byte, Making Fun, Inc.
Track / Format: Free to Play Design & Business Summit
Overview: The two pillars of free-to-play gaming are retention and monetization. Because players monetize over time, you need to keep as many of your players coming back for as long as possible. But how do you accomplish that? In this uniquely-formatted session, seven battle-hardened free-to-play veterans will give microtalks about retention techniques for seven different free-to-play genres: builders, hidden object games, card battle games, RPGs, word games, shooters and social casino. Learn the tips and tricks that the pros use in each of these genres.

GDC 2014

Kenny Dinkin

Making Fun, Inc.

Raph Koster


Steve Meretzky

GSN Games

Tamir Nadav

Disney Interactive

Mike Sellers

Rumble Entertainment

Teut Weidemann

Ubisoft Blue Byte

John Welch

Making Fun, Inc.

free content

Free to Play Design & Business Summit