This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Beyond Spreadsheets: How to Generate Operational Impact with Analytics|
|Company Name(s):||InnoGames GmbH|
|Track / Format:||Business, Marketing and Management|
|Overview:||While dashboards and KPI reporting are obligatory - yet certainly helpful - standards to track the performance of your game, they are bound to only look in the past. The wealth of data provided by online games allows for a much more direct impact on a product's success. InnoGames is able to identify more than 90% of its potential active churners and target them with specific measures that reduce churn-rates by nearly 20%. This talk will present the first steps in the field of prediction modelling and targeted messages, and show our learnings after several tests of anti-churn measures.|