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|Session Name:||Beyond Spreadsheets: How to Generate Operational Impact with Analytics|
|Company Name(s):||InnoGames GmbH|
|Track / Format:||Business, Marketing and Management|
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|Overview:||While dashboards and KPI reporting are obligatory - yet certainly helpful - standards to track the performance of your game, they are bound to only look in the past. The wealth of data provided by online games allows for a much more direct impact on a product's success. InnoGames is able to identify more than 90% of its potential active churners and target them with specific measures that reduce churn-rates by nearly 20%. This talk will present the first steps in the field of prediction modelling and targeted messages, and show our learnings after several tests of anti-churn measures.|