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|Session Name:||How the Top 50 Succeed with IAP|
|Track / Format:||Business, Marketing and Management|
|Overview:||The top 50 apps are using in-app purchasing in ways that most developers don't. Amazon has collected data about how users engage with IAP in games, and we have reviewed how the most profitable apps are using IAP to monetize successfully. The talk will share this data with you, review different IAP implementations and review how purchasing behavior is distributed over price points and length of use. The talk will also cover what you can do today to implement the successful strategies of the top 50.|