This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||iBeacons, BLE Beacons and Everything in Between: Unpacking Proximity Sensing Technology|
|Track / Format:||ADC|
|Overview:||Apple has created a lot of buzz around Bluetooth Low Energy with their release of iBeacons, but there is still much to be explored and understood about this emerging technology. Sequence creative director John Donohoe will help sort through the common misconceptions about proximity-based sensors by discussing the fundamentals of the underlying technology and its common applications. This presentation is designed for product managers and user experience designers who are new to BLE beacons, but is also suitable for anyone interested in getting past the "magical" marketing videos to hear the real deal.|