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|Session Name:||Engaging Your Audience with Mobile Push Notifications (Presented by Amazon)|
|Speaker(s):||Mike Pesce, Jon Turow|
|Company Name(s):||Amazon, Amazon Web Services|
|Track / Format:||Business, Marketing & Management|
|Overview:||Mobile push notifications are a fast and universal way to engage and retain players. Amazon Simple Notification Service (SNS) provides one simple API for fast, reliable, scalable, inexpensive push notifications to Apple, Google, and FireOS devices. Customers have seen up to a 100% increase in player engagement, and have reduced cost by 60%, with Amazon SNS. In this session we'll cover how to use Amazon SNS to publish cross-platform notifications and then, architectures and techniques for utilizing game data to send the right message, to the right player, at the right time.|