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|Session Name:||Building a Community with Social Gameplay|
|Company Name(s):||UKEN Games|
|Track / Format:||Community|
|Overview:||Social gaming has become a hot topic, but what does it really mean for a game to be social? This talk presents how Uken Games has found continued success over the past six years by building games with social gameplay in mind. Strong communities are formed when games provide players with the tools for social interaction, and strong communities lead to increased player retention, engagement and monetization. Real examples from currently live games, including what's worked and what hasn't, are shared in this talk by a lead developer from Toronto's largest independent game studio.|