| Session Name: | iBeacons, BLE Beacons and Everything in Between: Unpacking Proximity Sensing Technology |
| Speaker(s): | John Donohoe |
| Company Name(s): | Sequence |
| Track / Format: | ADC |
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| Overview: | Apple has created a lot of buzz around Bluetooth Low Energy with their release of iBeacons, but there is still much to be explored and understood about this emerging technology. Sequence creative director John Donohoe will help sort through the common misconceptions about proximity-based sensors by discussing the fundamentals of the underlying technology and its common applications. This presentation is designed for product managers and user experience designers who are new to BLE beacons, but is also suitable for anyone interested in getting past the "magical" marketing videos to hear the real deal. |
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