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|Session Name:||Finding Life for Game Monetization Beyond the Megahit|
|Speaker(s):||Lisa Marino, Scott McClellan|
|Company Name(s):||Rock You, Rock You|
|Track / Format:||Business & Marketing|
|Overview:||Can the game industry transcend its perception as a hit-driven business? Very few titles can reach the blockbuster status of Clash of Clans or Candy Crush. Even blockbusters like those struggle to remain profitable after their initial burst of popularity. The challenge is even greater for smaller hits that can't consistently earn enough through IAP. This talk will analyze the problem and propose long-term solutions for game developers who want more value from the great games they've worked so hard to create.|