You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

Building a Global Mobile Brand with Longevity


Addictive game play and sharp visuals aren't the only things you'll need if you want you want your game's initial success to last. Building a lasting brand requires building a strong business backbone and thinking through important issues like strategic licensing, business development, international distribution, and leveraging your intellectual property. Hughes Media Law Group advises some of the world's leading mobile game/app developers and has assembled some of our clients and friends who represent the mobile game/app world's biggest brands. We'll share our successes, failures and lessons learned on how developers can launch their games into great, long-lasting global brands.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC Next 2014
  • Joleen Hughes
  • Hughes Media Law Group
  • Mikael Mossberg
  • Distiller
  • Michael Chen
  • TinyCo
  • Vitaly Golban
  • Matt Turetzky
  • Lima Sky, LLC
  • free content
  • ADC
  • Other