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|Session Name:||Building a Global Mobile Brand with Longevity|
|Speaker(s):||Joleen Hughes, Mikael Mossberg, Michael Chen, Vitaly Golban, Matt Turetzky|
|Company Name(s):||Hughes Media Law Group, Distiller, TinyCo, My.com, Lima Sky, LLC|
|Track / Format:||ADC|
|Overview:||Addictive game play and sharp visuals aren't the only things you'll need if you want you want your game's initial success to last. Building a lasting brand requires building a strong business backbone and thinking through important issues like strategic licensing, business development, international distribution, and leveraging your intellectual property. Hughes Media Law Group advises some of the world's leading mobile game/app developers and has assembled some of our clients and friends who represent the mobile game/app world's biggest brands. We'll share our successes, failures and lessons learned on how developers can launch their games into great, long-lasting global brands.|