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|Session Name:||Integrating Core Mechanics into Casual Gaming|
|Company Name(s):||Kiwi, Inc.|
|Track / Format:||Design|
|Overview:||Core games are known for their deep gameplay and fanatical players, but the genre hasn't been able to reach the mass audience the way casual has on the mobile platform. For years, John Hsu has guided the assimilation of core mechanics into Kiwi's casual games, combining the retention and monetization potential of mid-core mechanics with the mass appeal of casual games.|