| Session Name: | Designing a Co-Viewing Experience: Finding the Balance Between Two Screens |
| Speaker(s): | AJ Kiefer |
| Company Name(s): | Sequence |
| Track / Format: | ADC |
| Overview: | With the increasing ubiquity of mobile devices and the continual evolution of audio-synching technology, the second-screen application space is starting to fill up rapidly. But how can you ensure that your second-screen experience is enhancing the primary screen experience -- and not detracting from it? AJ Kiefer, managing creative director at Sequence, will share recent learnings from client projects and research into the rapidly growing second-screen space -- and help provide some starting points to crafting the perfect co-viewing experience. |
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