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The Number One Educational Resource for the Game Industry

Session Name: Monetizing Free-to-Play: Making the Most of In-App Purchases and Ads (Presented by Google)
Speaker(s): Alejandro Manchado
Company Name(s): Google Inc
Track / Format: Business & Marketing

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Overview: In-app purchases (IAP) comprise a large share of in-game revenue today and are driven by paying power users (a.k.a 'whales'), which typically make up less than five percent of the total user base. Ads can supplement monetization for the remaining ninety-five percent of non-paying users, and also reinforce your IAP revenue. How to show the right message to the right user at the right time? How to take advantage of the ads opportunity across platforms and screens? Come join the discussion on how to leverage Google's ad technology and services. Unlock new revenue streams and boost your business, while letting your users monetize at their own pace!

GDC Next 2014

Alejandro Manchado

Google Inc

free content

Business & Marketing

Business & Marketing