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|Session Name:||Unexpected Growth: Surge in Gamers in Southeast Asia and in China|
|Company Name(s):||Niko Partners|
|Track / Format:||Business & Marketing|
|Overview:||This session will be a look at Niko Partners' data and analysis on Chinese mobile gamers and the trends in mobile games revenue, usage and distribution in 2014 and beyond, as well as the fast growth in PC and mobile gaming in Southeast Asia. The July 2014 Chinese Mobile Games Market Report, looks at the results of multiple gamer surveys, interviews with industry professionals, Niko's market size and forecast, and current games rankings. The December 2013 Southeast Asian Games Market Regional Report, covered six primary markets in the region (Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam), and included results of a large survey on hard-core PC gamers in the region.|