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|Session Name:||Prototyping for Innovation: How to Prototype Effectively|
|Company Name(s):||OUYA, Inc.|
|Track / Format:||Production|
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|Overview:||Game making and stability can seem like opposite pursuits at times. However, by starting with the fundamental principles of prototyping and iterative design, you can apply them to effectively manage your project, whether your game idea has its roots in the conventional, or totally unique. In this talk, Kellee Santiago will discuss the lessons she's learned in starting her own studio(thatgamecompany), and working with many more through Indie Fund and OUYA, on how to navigate the emotional and financial ups and downs of video game development using these principles.|