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Session Name: Fund, Find, Franchise: Exploring the New Age of Developer-Driven Marketing
Speaker(s): Ted Price, Rami Ismail, Chris Kohler, Jane McGonigal, Mark Stanley
Company Name(s): Insomniac Games, Vlambeer, WIRED, Social Chocolate, GameStop
Track / Format: Production
Overview: Gain priceless insights for funding and marketing your games and your studio from two prominent independent developers: Insomniac Games (Ted Price) and Vlambeer (Rami Ismail). Longtime industry veteran Mark Stanley (GameStop) will offer a global perspective honed from years at Sony Computer Entertainment America. And Wired's Chris Kohler will moderate the panel discussion, designed to equip indie devs with the tools to market game franchises from conception through launch while growing their studio brand.

GDC 2016

Ted Price

Insomniac Games

Rami Ismail


Chris Kohler


Jane McGonigal

Social Chocolate

Mark Stanley


free content



Business, Marketing & Management

Business & Marketing