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|Session Name:||Fund, Find, Franchise: Exploring the New Age of Developer-Driven Marketing|
|Speaker(s):||Ted Price, Rami Ismail, Chris Kohler, Jane McGonigal, Mark Stanley|
|Company Name(s):||Insomniac Games, Vlambeer, WIRED, Social Chocolate, GameStop|
|Track / Format:||Production|
|Overview:||Gain priceless insights for funding and marketing your games and your studio from two prominent independent developers: Insomniac Games (Ted Price) and Vlambeer (Rami Ismail). Longtime industry veteran Mark Stanley (GameStop) will offer a global perspective honed from years at Sony Computer Entertainment America. And Wired's Chris Kohler will moderate the panel discussion, designed to equip indie devs with the tools to market game franchises from conception through launch while growing their studio brand.|