GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Prototyping Your Monetization: Evaluating Monetization Potential Early|
|Company Name(s):||Wooga GmbH|
|Track / Format:||Business & Marketing|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Monetization is difficult to get right. Worst of all, as a developer you won\'t find out if you did it right or wrong until soft launch, and by that time it\'s far too late. So how do you start your game off right? How do you evaluate a game early and ensure you\'re working on a game that will eventually monetize? Wooga has been prototyping and launching free to play games for over 7 years across genres and across platforms. This talk will share frameworks and benchmarks that can help identify monetization potential in the earliest phases of your game development.|