You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

Session Name:

Turning Disenchanted Players Back into Allies in 3 Steps

Overview:

A game's biggest fans are often its harshest critics. Over time, the complexities to keeping your best players engaged and happy grow in difficulty, causing player churn and disenchantment. 'War Dragons' experienced such a moment with a group of top players who wrote an open letter to the studio, boycotting the game and demanding they be heard. Learn how Pocket Gems responded to the boycott and the 3-step process that was used to re-engage players and turn them back into allies, ultimately leading to increased monetization, higher player engagement, and even user-generated content.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2017
  • Michael Fedor
  • Pocket Gems
  • free content
  • Business & Marketing
  • Business & Marketing