You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

Session Name: Turning Disenchanted Players Back into Allies in 3 Steps
Speaker(s): Michael Fedor
Company Name(s): Pocket Gems
Track / Format: Business & Marketing
Overview: A game's biggest fans are often its harshest critics. Over time, the complexities to keeping your best players engaged and happy grow in difficulty, causing player churn and disenchantment. 'War Dragons' experienced such a moment with a group of top players who wrote an open letter to the studio, boycotting the game and demanding they be heard. Learn how Pocket Gems responded to the boycott and the 3-step process that was used to re-engage players and turn them back into allies, ultimately leading to increased monetization, higher player engagement, and even user-generated content.

GDC 2017

Michael Fedor

Pocket Gems

free content

Business & Marketing

Business & Marketing