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|Session Name:||Smarter Growth, Powered by Google's Machine Learning (Presented by Google)|
|Speaker(s):||Jane Butler, Sissie Hsiao, Lawrence Koh, Brendon Kraham, Rob Singer, Josh Yguada|
|Company Name(s):||Google, Google, Nexon, Google, SMULE, JamCity|
|Track / Format:||Business & Marketing|
|Overview:||The mobile games industry is becoming more sophisticated as technology, player demographics, motivations and community participation becomes more diverse. As a result, marketers are tasked with finding smarter and more efficient ways to engage high-value users. Using over a decade of machine learning technology, Google is driving innovations in growth and monetization across the player lifecycle. Hear from Google app promotion experts on how to combine the power of data and technology to drive profitable growth for your games business.|