| Session Name: | Players Are People Too |
| Speaker(s): | Jacob Van Rooyen |
| Company Name(s): | Big Viking Games |
| Track / Format: | Business & Marketing |
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| Overview: | Game makers too frequently forget the importance of treating their players like people. More often than not, companies will take a dispassionate, almost clinical approach to players that treats them only as numbers, and means to an end. This harms game developers not only as individuals, but as an industry. In this one hour presentation, Jacob discusses the importance of creating a relationship with players, the success that Big Viking Games has seen with building relationships, fostering feedback and creating fans out the players of their games, and studies some other industry examples of success and failure with creating relationships and conversations with players. |
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