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|Session Name:||Producer Bootcamp: Marketing and Production, BFFs Forever!|
|Track / Format:||Production & Team Management|
As a video game professional who has worked within the marketing team of an AAA publisher as well as in-house at a development studio, Alex Moyet has seen from both sides the strains that the often-conflicting or even contradictory needs of both marketing and development teams place upon each other. As the protectors of the development team and keepers of ever-tighter production schedules, producers often bear the brunt of this tension. There is a lot of work to be done on both sides to bring marketing and development teams closer together, not just for the sake of easier working relationships but to give the games you love the best chance at being played by as many people as possible.