GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||All Systems No: Learning from the Doomed Launch of 'Brigador'|
|Company Name(s):||Stellar Jockeys|
|Track / Format:||Business & Marketing|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||'Brigador' released on June 2nd, 2016 and barely registered a blip on the radar, despite two years of touring at conventions and previously enthusiastic coverage by PC Gamer, Kill Screen, RPS, and others. With a 95% positive rating on steam and metacritic reviews as high as 90/100, what tanked the launch?With the power of hindsight, Hugh Monahan will dissect the circumstances of the development for 'Brigador' and release from both marketing and design perspectives. Learn why good intentions can make for bad decisions, and how audience expectations are everything. If you're an independent developer and thinking, "those guys are idiots" then boy you sound an awful lot like Hugh did 4 years ago.|