You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
GDC Vault Logo

The Number One Educational Resource for the Game Industry

Session Name:

Red Bull Air Race Case Study: Creating Branded Mixed Reality Content

Overview:

The development of the Microsoft HoloLens and MR opens the door to an entirely new world of communication possibilities. Its unique properties can enhance the surrounding world. While HoloLens app development in the enterprise space has been much reported, there are only a few in the world developing experiences in the entertainment space. Rick Davis from REWIND will deep dive into the thought and development process behind 'Flight Deck', a Red Bull Air Race MR experience. He'll discuss how the unique features of the device were leveraged, plus plans which will shape how fans in the future view the fastest motorsport on the planet. Join this lecture to learn about MR and the future of live sport.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • VRDC Fall 2017
  • Rick Davis
  • REWIND
  • free content
  • Brand Experience
  • Virtual / Augmented Reality
members only icon