| Session Name: | Grounded Mixed Reality: Avoiding the Sticker Effect |
| Speaker(s): | John Austin |
| Company Name(s): | A Stranger Gravity |
| Track / Format: | Innovation |
| Overview: | AR is in limbo: fundamentally powerful, but always in the shadow of its older sibling VR. This talk discusses the creation of "grounded" mixed reality experiences: those that become a part of real world, and strive to bypass the "sticker effect" endemic to much of the current AR field. Head of Studio, John Austin, reflects and breaks down how A Stranger Gravity has approached designing grounded mixed reality, building spaces that are neither virtual or real, but somewhere in between. |
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